Hug100

Join the movement

Spread love and human connection, one 20 second hug at a time.

Be Part of Something Joyful, Human, and Powerful

Saturday 26th September 2026

Imagine 100 people, in 100 different places around the world, each giving 100 free hugs - all on the very same day. That's 10,000 hugs given out, all at once, everywhere.

This is Hug100. It started as my own personal challenge, and it's growing with more people signing up and hugging each time! - this year, I'd love you to be part of it, wherever you are in the world.

Why 20-second hugs?

20 seconds is the point where hugging, or any nurturing touch, starts to have a real, measurable effect on your body and nervous system. It's longer than most hugs, which is exactly why it works: it builds presence and genuine connection. You might notice your breathing start to sync with the other person, or your body beginning to relax without even trying.

It's common for both people to let out a big, unconscious sigh at the same moment. That's the power of human connection, right there.

The benefits are real:

Reduces stress (lowers cortisol)
Boosts your immune system (releases oxytocin)
Enhances mood and sense of belonging
Strengthens trust, empathy and community

How to get involved

There are a few ways to take part in Hug100:

Solo: give your 100 hugs in your own community, in your own way, in your own time.

As a group: gather friends, family, or your local community and take on the challenge together.

With a buddy: pair up with someone to support each other through the day.

Be a support buddy: not ready to give 100 hugs yourself? You can still be part of it by supporting a hugger on the day, helping things run smoothly so they can focus on connecting.

However you choose to take part, you'll be joining people across the world in one simple, powerful act of connection - all on the same day.

Do I need to figure this out on my own?

Not at all! Signing up means you're not just joining Hug100, you're joining a community. In the lead-up to the day, you'll receive support and guidance to help you feel confident and prepared, so you can get the most out of your Hug100 experience, whether it's your first time or your third.