Hug100
Join the movement
Spread love and human connection, one 20 second hug at a time.
Be Part of Something Joyful, Human, and Powerful
Hug100 is a growing movement celebrating the power of connection through one simple act: the 20 second hug.
It started as a personal challenge to give 100 free hugs in a day and turned into something that touched hearts across the country. Now we’re aiming bigger: 100 people, each giving 100 hugs in one day. That’s 10,000 moments of connection, and you can be part of it!
The Hug100 Challenge
Saturday 27th September 2025
3 Teams of huggers went out covering Bedford & Brighton and gave out a total of 355 free hugs, creating a wave of warmth, kindness, and reconnection!
The goal was to give out 100 hugs each and we gave out some extras too!
Footage of hugs in action coming soon....
Why 20 Second Hugs?
20 seconds is the point when hugging (or nurturing touch) starts to have an actual effect on the body and nervous system - the longer you hug, the better (as long as you feel comfortable).
It’s longer than you'd usually hug and so it builds presence and human connection - you might notice your breathing start to synchronise or that your body starts to relax.
It’s common for you to both let out a big relaxing sigh at the same time too - That’s the power of human connection right there!
20 second hugs:
Reduce stress (lower cortisol levels)
Boost your immune system (release oxytocin)
Enhance your mood and sense of belonging
Strengthen trust, empathy and community
HUG100 2026
How to Get Involved
Register your interest in being a hugger next year and challenge yourself to Hug 100 people in one day.
Complete the form below to stay up to date with Hug100 new, including the date for 2026 when it's released.
Watch Hug100 in Action
Reel from Hug100 in April 2025